Scribe winery sf gate article8/10/2023 ![]() Those who are able to afford expensive wine have probably accumulated enough nice things that it's their experiences which set them apart. Storytelling itself is important to people who can pay $60 retail for a bottle of Cab. Rumor has it, this was also at times, a brothel.īack in the day, a plane crashed on the property.The winery's property is the setting for stories like these, whose importance and relevance isn't just limited to a storied place. There's a house on the property that was a speakeasy during prohibition. Turkey is now available just about everywhere thanks to this innovation. Before that milestone, turkeys could only breed the old-fashioned way. This was the place where artificial insemination of turkeys was perfected. As we drank wine in San Francisco's Dolores Park - a great place for a project briefing - he regaled me with property's colorful history: My client, Andrew Mariani, told me about the property he and his partners just bought on the border of Sonoma Valley and Carneros. That's why I was tickled to name a winery which had a story remarkably different. Our property is patrolled by Shep, the graying Labrador that raised our master winemaker and taught him all he knows.The thing is, these winery narratives all sound pretty much the same (except maybe that last one about the Labrador). Our soil is a unique blend of Egyptian clay and 400-count gravel. Our vineyards are kissed by abundant north slope sunshine and a soft ocean breeze. ![]() There's scads of wineries that have a story to tell, right? Now dear reader, if you're really on the ball you'd call me on that. I was lucky enough to name a winery that offered something special: A story. However, discovering - or inventing - a brand's point of difference isn't always obvious.īut sometimes you get lucky when there's not just a difference, but a relevant one. ![]() Telling a story is a lot easier when there's a story to tell.Ĭompanies that sell the same things as others have to create a perception of difference, otherwise they're doomed. ![]()
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |